Rihanna Won The Superbowl

Rihanna didn’t get paid for her Superbowl Halftime performance. This is actually very normal as I’ve come to understand. In fact, none of the performers ever get paid directly by the NFL (at least not anymore). It’s all about brand exposure. You get to show off your personal brand in front of 113 Million people! She was already a billionaire. Here’s how this works.

When you calculate the brand impression she made compared to the paid Superbowl ads, Rihanna's performance generated $88.3 million in media impact value, accounting for 27% of the Super Bowl's total MIV generated.

During the Super Bowl halftime show, she performed in front of a massive audience, where she was able to showcase her personal brand and her makeup brand, Fenty. There was a point in the show where she actually stopped and applied some Fenty Makeup!

Boom.