Constant Cheese Movement

Have you heard of the book called ‘Who Moved My Cheese’? It’s a little book about the need to put fear aside and about how to embrace change. That book was written 25 years ago when the rate of change in the world was unbelievably slower than it is today. The rate of change continues to accelerate and actually now ‘hockey stick’ upward abruptly.

The advent of A.I. over the last 6 months is pushing the throttle down even further.

I had the chance to interview the always brilliant Travis Thom a few weeks ago for the Certain Success™ Podcast. He runs a massive marketing agency that runs ads for some major clients across FB, Google, TikTok, Insta, etc. Travis shared some things about how the big digital players like Facebook and Google are using A.I today and some great insights about where it’s going as well. He shared some tools with me that will change the way you think about social ads, video editing and, well, everything.

By the time you read this, the cheese will have moved again substantially.

Here’s the link to the podcast interview with Travis. I’d love to know what you think.

Give a listen and send me back a note with your thoughts.