1000 Different Ways

You can only have one mission and one message. It takes MASSIVE faith to go all in on one thing. As soon as there are two things, it all breaks. The flywheel effect you are looking for won’t ever happen.

One of the difficult parts of this super-focused effort is that everyone thinks they will run out of ways to say the same thing and we think our ‘audience’ won’t want to hear that again. They will. They do. I do. Tell us again.

The best voices are clear, consistent, bold and loud.

Are you sure, Matt?

What if your voice is vague, erratic, weak and inaudible?

See?